Day 1
Subject: [firstname]: Thanks for signing up

Dear [firstname],

Thanks for signing up to this short e-course on launching a new product.  Over the next few days I'm going to be sending you a LOT of information, so be sure to check your inbox every day and mark my messages as important.  You might also want to set aside some time every day to read my messages and act on the information they contain.

As I'll explain, getting your launch right can make or break your product.  All those weeks and months (or even years) of preparation, all that money invested.  It could all be for nothing if your product flops.

You don't want your business to fall at the final fence!
While you can also use many launch tactics to relaunch a product, if people perceive your offering as trash, your reputation may never recover.  Likewise, if nobody knows about your product, your stats counter could be as empty as Tombstone before the outlaws ride in.

I'll go into more detail about this during the coming days, but if you'd like to get a head start on all this, I've put together a complete, no-holes-barred guide to running an outrageously successful product launch.  You can read all about it here: [link to sales page].  

Let me tell you (because I discovered this the hard way) there's NOTHING more soul destroying than creating a product nobody appears to want  especially if all your research has previously led you to think you're on to a winner. 

Sincerely,

[Your Name] 

PS. Tomorrow I'll tell you the most important reason for getting your product launch right.  It's probably the hardest lesson I've learned in all my years of Internet marketing. Be sure to check your inbox then. 